It’s a statement supported by figures from the U.S. What the magazine captures in just a few pages speaks volumes about the Florida Super Region, “a super-awesome place” that constitutes the ninth-largest economy in the United States and, “were its own country… would have the 40th largest economy in the world, surpassing the nations of Singapore, Chile and Israel.” That’s not boasting. He says the magazine was a collaborative effort of the city, the chamber, Main Street WH and the WHEDC because “It’s important that we’re all speaking from the same page.” “It captures all the current information about what’s going on in Winter Haven,” Merle Bishop, the city of Winter Haven’s Growth Management Department director, says about Connect. The magazine was a joint project of the city of Winter Haven, the Winter Haven Economic Development Council (WHEDC), the Greater Winter Haven Area Chamber of Commerce and Main Street Winter Haven. Putting that $300 billion-per-year figure in perspective is Connect, a new, full-color, 24-page marketing magazine that tells why “You (and your company) belong here” in Winter Haven. You also get a community that can market itself to prospective new companies and business investors as “The heart of Florida’s Super Region” - the 15-county Central Florida region that generates $300 billion per year in economic activity. Take those prime developments and sprinkle in new commercial and residential projects in other sectors of Winter Haven and what you get is a community brimming with economic optimism. Not to be overlooked in the heart of the city, a once-sleepy downtown area is bustling again with investment, commerce and community activity. Once highly dependent economically upon the success of the Florida citrus industry, Winter Haven is now the site of the world’s most technologically advanced rail-truck transfer and distribution hub for freight of all kinds. Once identified largely as the home of the world-famous Cypress Gardens attraction, Winter Haven is a major draw for family tourism again as the host community for the wildly popular LEGOLAND, Florida Resort. Decisions both grand and seemingly small in business and government have positioned greater Winter Haven well for robust and diversified economic growth for many years to come.
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