![]() ![]() If you are interested in learning more about the Microsoft PromoteIQ commerce marketing platform, please visit Introducing Microsoft Bing for CommerceĪnother important introduction for retailers is our new solution for an essential enabler of digital commerce: product search. For brands, the Microsoft PromoteIQ platform provides a robust offering for comprehensively managing advertising campaigns with key retailer partners, across campaign management, targeting, optimization and analytics.Īt NRF we’ll showcase customer examples and show the Microsoft PromoteIQ platform. Microsoft PromoteIQ offers great solutions to help retailers - and brands as well. Vendor partners now have enhanced marketing controls to drive better conversion, increase visibility, and learn from real-time performance insights. Customers are presented with relevant advertising for products they may need for their home improvement projects, and even may see content for complementary projects like décor to complete their room. Numbers tell an important piece of the story, but it’s also great to see that the customer and vendor relationships are now stronger than ever. Since the program launched in early 2019, customer engagement has increased by 35 percent and promoted products have seen double-digit growth compared to 2018. They partnered with PromoteIQ to integrate a commerce marketing platform to manage and scale vendor-funded digital marketing efforts. The world’s largest home improvement retailer needed to maximize the 170M monthly visits to, the fifth-largest e-commerce site in the U.S. ![]() With Microsoft PromoteIQ, a retailer remains fully in control and is finally able to turn commerce marketing into an essential growth engine for their business, funding new capabilities and innovations while strengthening their partnership with vendors and brands. It also includes integration with Microsoft Advertising, which opens up a powerful new source of incremental demand for retailers. ![]() The platform includes an extensive analytics suite to deliver audience insights and help brands understand incremental sales lift. Microsoft PromoteIQ helps make it easy by delivering an end-to-end commerce marketing platform with enterprise-grade capabilities to manage and scale vendor-funded digital marketing - whether on-site or off-site. But competing for brand dollars with other marketing solutions can be daunting. Using Microsoft PromoteIQ, retailers can now dramatically increase revenue from their digital vendor marketing programs, while remaining fully in control of monetization and engaging brand partners.Ĭommerce marketing is a highly effective way for retailers to create powerful new high-margin revenue streams that can fund innovation elsewhere in their businesses, as well as provide brands with a powerful toolkit to market their products to shoppers. This is the next step in our journey of evolving our digital commerce offerings since announcing the acquisition of PromoteIQ in August 2019. One of our key offerings for retailers is the Microsoft PromoteIQ commerce marketing platform. Today, we are announcing two new Microsoft solutions for retailers that do precisely that: Microsoft PromoteIQ and Microsoft Bing for Commerce. Our goal is to be a technology ally to the retail industry, to help retailers thrive - with more relevant and optimized e-commerce experiences, enhanced shopper-level personalization and expanded monetization opportunities. Central to these announcements will be our new vision for digital commerce and the toolkit that enables it. 2Īt the National Retail Federation (NRF) conference next week in New York, Microsoft will unveil our latest solutions to empower retailers all over the world to take advantage of this transformation. Revenue from digital commerce is growing five times faster than from in-store sources, 1 and global digital commerce sales now comprise 16.4 percent of total retail sales. Various forms of computing are rapidly becoming embedded in every aspect of retail, from corner stores to the world’s largest retailers. Of all industries, retail is undergoing one of the most significant digital transformations.
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